Breaking News: How Social Media Helps Put the Customer Back into Customer Service!

Don’t be mistaken, little things DO matter to your customers!

We now live in an economy where brands have to do good for their customers before asking them for their business.  If you do this correctly you won’t have to ask… If you do it incorrectly, you won’t get the chance to ask (are you listening spammers).

Show them that you care and they will be yours for life. They will become brand evangelists and introduce all of their friends and family to your brand…word of mouth is powerful!

What do people like? What makes them feel good? What sucks them into your brand?

Back to the basics…Manners!

• Thank You’s – Simple and still highly effective. Sharing a heartfelt Thank You will go a long way! In fact, we counsel our clients to do Thank You's 3 times a day.
• You’re Welcome’s – Let them know that it was no problem to help them out.  
• Listening – Your consumer has the answers you need! Listen to them and act quickly on their responses. Who else knows better what your consumer wants or needs than your consumer?
• Human, Timely Responses – How many times have you called a customer service line and had to push 3 twice, 2 nine times and you still didn’t get the answer you want? Being accessible and answering questions in a timely manner will go far in business. People want to know that if they need an answer they can get it easily.
• Care – businesses have been massively underestimating the power of caring. We now live in a word of mouth world; our followers/customers have awesome BS detectors. Businesses have to care or they will lose…bottom line!

With the rise of Social Media everyone has a voice now! Take advantage of this and make sure you’re your consumers voices are heard in a positive manner.

_______________________________________________________________________________________

Here is a video I shot this week of Gary Vaynerchuk's speech at South by Southwest. He says it well in this video, his message is powerful!

WARNING: Gary swears a lot in this video, if you don't like that...don't watch this!

Michelle Corteggiano

Want to stay updates on the latest in social and mobile media marketing...SOMO? Click NOW to get access to The SOMO Journal