Logos and product placement go a long way in the online world. With that said, we can’t ignore the fact that Social Media has single handedly changed the TONE of marketing.
What are some of the most successful, recognizable marketing campaigns right now?
- Dos Equis- “The Most Fascinating Man in the World”
- Geico- The Gecko
- AFLAC- The Duck
- M7M’s – The Green M&M chick
What do all of these have in common?
All of these campaigns have a recognizable spokesman that makes people feel connected with the brand!! Their mascot gives their brand a personality of their own and makes them stand out with no celebrity endorsement needed.
Is there really a “most fascinating man in the world”? Probably...... but, I don’t think it’s the Dos Equis dude! Never the less you can often overhear that brand of beer being ordered in the “most fascinating man in the world’s” accent. Hmm…..
Gone are the days of the toothy car sales man. Consumers who can be reached by social networking are savvy and smart. BE HUMOROUS. If your product can be seen in a lighter way, go with it! You are only as limited as your own creativity. These recognizable advertising campaigns are not the ones that beat the consumer over the head with logos and products. Learn from this. The conversations, shared links and other non-advertisement attention this kind of marketing can grab is priceless.
Social Media has made the world smaller and much easier to access! It has made consumers feel more personally connected. Giving your business a whimsical face allows customer interaction through any employees and another way for your brand to be recognized and stand apart in the market.
Tweet Your Own Horn
All of these advertising characters have been taken to the next level. They have their own Tweets on Twitter, constantly keeping their product on everyone’s radar. Updates on Twitter or a Facebook Fan Page gives you another outlet to promote your product AND for customers to communicate with you.
Your Image on a Budget
So you have the product, but CGI animals and weathered actors are not in your budget??
No worries.....The family pet or a clever photo of Uncle Bob can set you apart with your very own mascot in the Social Media world! Our friend Perry Belcher made a prediction that “Internet famous” would soon mean just plain famous because of Social Media. Set your brand apart now and have fun with it!
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